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COURSE DETAIL

DIGITAL MARKETING

SOCIAL MEDIA

by Bazila Malik

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courses-one

INTRODUCTION TO SOCIAL MEDIA

Social Media Course Objectives:

To familiarize people with the concept of social media

To talk about the role of social media in our daily lives

How to manage social media

Do’s and Don’ts of being on social media

Social Media Course Outline:

Introduction:

Explain ‘social media’

Why people use social media

How social media is important and relevant

Brand vs individual on social media

Introduction to social media channels like Facebook, Twitter, etc

Facebook 101:

Page and profile

Setting up a page

How to promote your page

Key terms in facebook

Mistakes to avoid

Task for students

QnA

Twitter & LinkedIn 101:

Setting up Twitter

Twitter basics and key terms

Creating lists

How to post on Twitter

Setting up LinkedIn

Making company page

Interactions on LinkedIn

Mistakes to avoid

QnA

Snapchat & Insta 101:

Setting up the accounts

Key terms

As a brand vs as an individual

Stories, posts and explore page

Engagement tricks

Mistakes to avoid

QnA

Youtube 101 + Influencers:

How to create a channel

How to upload videos

Embedding videos

YouTube video mistakes

QnA

All about content:

How to create content based on platform

What mistakes to avoid

Guest lecture by a professional content creator

QnA

Social Media Management:

As a brand/individual

Content planning

Outlines and schedules

Tools for management

Organic vs paid posts

QnA

Data Privacy and laws:

Concept of cyber bullying

What to avoid on social media

What not to say as a brand

Pakistani laws on social media

Practical Assessment:

Assessment and QnA

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